At the end of 2021, UBP acquired Premix Concrete Ltd: since then, the Group began a rebranding exercise for the newly acquired company. As a result, the mixer trucks, considered flagship equipment when it comes to ready-mixed concrete, are already clad in the new colors of Premix and can be seen on Mauritian roads.
Concrete Mixers Reimagined
Premix mixer trucks, which transport ready-mixed concrete from our production site to construction sites, now wear the company's new colors and logo revisited during the rebranding exercise. The tank containing the concrete is dressed in dark green, pale green, and gray horizontal stripes, which differentiates the brand from its competitors. There are practical reasons for the design too, as the stripes help drivers ensure the permanent rotation of the tank. Even if the rebranding aims to modernise the brand, the stripes have been an integral part of its DNA since its origin.
Premix: The Colours of Expertise
The three colors of Premix represent three different concrete solutions. The “classics” (grey) are traditional ready-to-use mixes that are very user-friendly and help save considerable time on construction sites. The “aesthetics” (pale green) offer a range of decorative concrete for construction and renovation work and are easy to maintain and durable, both indoors and outdoors. The “pro series” (dark green) are mixes used as tailor-made solutions to meet very specific needs and facilitate site management. While the colour gray automatically makes one think of concrete, green symbolizes its responsible use: one where we can urbanize intelligently by mixing gray and green.
A New Brand Identity
Premix's rebranding doesn't stop at its mixer trucks. "The idea is not only to modernize the brand image but also to create a unique identity that will give Premix greater visibility on the local market and make it easier to access to individuals", explains Clémence Bossu-Picat, project manager at UBP. Consequently, uniforms, stationery, different vehicles, goodies, signage (and others) have been revised to display the new colors of Premix. From a digital point of view, the company is now present on social networks and a website (premix.mu) is under development.
Follow the latest on Premix:
- Facebook: https://www.facebook.com/premixmauritius
- Linkedin: https://www.linkedin.com/company/premixmauritius/
Premix joined the Made in Moris family at the end of 2022 after a lengthy selection process. Spotlight on this incredible achievement that the Premix team worked hard for and is incredibly proud of.
Made in Moris: A Proudly Mauritian Label
The Made in Moris label guarantees consumers that a product is made in Mauritius. The label and its tagline (“Ena nou lame ladan!”) can be found across 130 companies and 300 brands from a wide range of industries, including tourism, retail, construction, and agriculture.
Useful for consumers, it also offers recognition for local brands, which can rely on the label to confirm their authenticity. But that's not all. Beyond promoting local industry, Made in Moris recognises the quality of Mauritian products and the capacity for local companies to innovate. It encourages continuous improvement, protects jobs generated by the local industry, and promotes Mauritian know-how. Indeed, Made in Moris is an ambitious program of vital importance for the country.
Premix: Quality, Locally-Made Concrete
Made to European standards, Premix concretes are all mixed and tested locally while our teams work in parallel to develop new products.
By combining a constant quest for quality and a strong desire for innovation, Premix aims to serve local construction projects better and support Mauritians in all their needs. This certification, therefore, reflects the brand's long standing commitments and goes hand in hand with its philosophy, which is based on the pride of being a local product created by Mauritians for Mauritians.
In order to obtain the Made in Moris certification, an audit was carried out by the Made in Moris team (accompanied by Premix staff) to assess the following factors:
- The brand
- The management team
- Production sites
- Packaging, delivery vehicles, and marketing
- Equipment for employee well-being, health and security
- Sustainability policies
In other words, an in-depth analysis of all things which make Premix what it is.
"Obtaining this label was the result of a real effort" explains Vikram Gunnoo, General Manager of Premix. "It was made possible thanks to the hard work of the teams and their great motivation to carry the Made in Moris banner. I am very proud of the progress made to achieve this, and to join the Made in Moris family. Ena nou lame ladan! »
Premix, a well-established brand which has been recently acquired by UBP, is a valuable addition to UBP's extensive catalogue. A wise choice since the most frequently used material for building houses remains, without a doubt, concrete! Discover the products offered by the company.
For almost 55 years Premix has been working alongside Mauritians, helping them to complete their building and renovation projects. Made strong by its expertise in ready-to-use concrete and its capacity to innovate, this local producer has known, over the years, how to find value-added solutions to problems involving concrete. The company with the green truck, offers Mauritians three collections of concrete. The 'Classiques' (standardised concrete mixes), the 'Esthétiques' (the decorative mixes) and the 'Pro Series' (smart solutions for technical uses). Perfect to satisfy all needs!
Concrete solutions
When constructing a house, from the flagstones to the floor, it is standard concrete that is most often used. Ready for use, it is easy to work with and allows for a considerable amount of time to be saved on construction sites. You will find it in the 'Classiques' collection, a range of quality standardized concrete from grade 15 to grade 50.
The 'Esthétiques' range has a large variety of decorative concretes with different designs and textures (waxed, polished, stone, embossed etc). There is also a wide selection of colours as well as the opportunity to personalize the colour of your product. It's a creative range which brings together beauty and performance. These concretes are easy to maintain, long-lasting and can be used equally for interior or exterior projects (pavements, forecourts, school playgrounds, garden paths, patios, poolsides, entrances to garages...).
'Pro Series' is the smart solutions range; specialized concretes which each respond to a specific need thanks to their individual make up. In this collection we can find 2.0 solutions for all types of building sites: fluid concrete, fibre reinforced concrete, aqua concrete, fast-setting concrete or even self-compacting concrete. "For example, fibre reinforced concrete allows us to avoid using scrap iron for paving on solid ground. Aqua concrete can be laid underwater whereas Pervious concrete is a concrete that drains: its porosity allows rainwater to filter through it which helps remove it," explains Yannick Espitalier-Noël, Sales Manager at Premix.
Quality of the mixes and personalized customer support
"In addition to our wide range of products, Premix' strong point lies in the quality of its ISO certified materials" continues Yannick. In fact, the company has its own laboratory whose role is to develop new products and to check, on a daily basis, the quality of the raw materials before production begins. Each concrete is also tested before being delivered and is made with the best materials, aggregates and cement in order to ensure the creation of a product of the highest quality.
For Hicham Rummun, Product Development Manager at Premix, it's also the quality of the customer service which sets the brand apart. "Our technical-sales team is made up of professionals trained to accompany each one of our clients at every stage of their projects," he states. As well as providing advice and expertise in the field, this personalized support service adapts and reacts to each of our client's requests, whatever they may be. With the use of five plants across the island, logistics are made easy and the delivery of fresh products is guaranteed. Great products that will be with you for the long-term!
Premix is known as the Mauritian ready-mix concrete specialist. But did you know that the company also offers a range of decorative concrete? Named "The Esthetics", this collection's wide selection of colours and textures is sure to get you inspired and help you bring personality and flair to your projects.
The result of years of research and development, The Esthetics offers 6 different types of concrete that are easy to maintain, durable, and available with two complementary add-ons (glossy and luminescent). This type of concrete is suited to any construction or renovation project, and can be used for your indoor or outdoor flooring. Discover the range below.
#1 | "The Esthetics Stone" / For a Natural Stone Finish
The ideal solution for your outdoor projects (garden pathways, terraces, pool decks…), this range of concrete is mechanically abraded to let its aggregates – which you can customise for a personalised look – come to the surface. The result is concrete that looks just like it was carved from stone.
#2 | "The Esthetics Exposed" / For a Textured Effect
Want a gravel effect for your flooring? Then look no further than "Exposed." This textured surface, similar to gravel, is achieved by spraying a deactivating agent onto the freshly laid surface, delaying the hardening of the top layer. The surface is then washed off with a high-pressure cleaner, revealing the aggregates beneath… and lending it its unique texture aesthetic! What's more, various effects are available depending on the chosen aggregates. Highly resistant, it's ideal for your outdoor projects including: car parks or access paths, garden paths, swimming pool decks, terraces and sidewalks...
#3 | "The Esthetics Polished" / For a Smooth Finish
Designed for outdoor (garden pathways, terraces, pedestrian zones, streets) and indoor (halls, showrooms, kitchens, living rooms, covered terraces…) areas, the "Polished" stands out for its elegant looks and a texture that is smooth as silk. It offers exceptional comfort and a wide range of finishes depending on the aggregates chosen, the colouring of the paste, and its level of polish.
#4 | "The Esthetics Color" / For a Project that Reflects your Style
This line of mass-coloured concrete offers a nice range of colours for all your exterior surfaces including car parks, the outdoor elements of a building, pool decks, road dividers, or schoolyards... Its durability gives it a long lifespan, and it can be brushed, floated or smoothened to meet your needs. Perfect if you want to get creative!
#5 | "The Esthetics Ciré" / The Original Waxed Concrete
Not only is this line of decorative cement highly resistant to wear and tear (it doesn't scratch easily, even when subjected to impacts, chafing, abrasions or sharp objects), it's also easy to maintain and is water-repellent; making it ideal for all types of interior flooring. What's more, it's available in three customisable colour tones making it an ideal solution to bring a splash of colour to your interiors!
#6 | "The Esthetics Pervious" / A High Performance Drainage Solution
Wondering what makes the "Pervious" range special? This concrete is porous and is the ideal solution to prevent rainwater from accumulating on a surface. Available in three different colours, "Pervious" is ideal for garden alleys, pool decks, bicycle paths and sports surfaces.
Whatever your choice of decorative concrete and its finish, the specialists at Premix are at your disposal to offer the support you need for your project, from the selection to the implementation of the concrete.
